As spotted over on marketing blog MarkLives.com. This has to my favourite piece of marketing from a fashion brand for the year. We’ve featured Love Jozi a couple of times – big fans. The brand recently launched a spin-off label called Luv Jozi made to look like a cheap Chinese rip-off of the original – supported with a great photo shoot and website. It seems like a lot of Love Jozi fans were take in and even leapt to the brands defence. This is the first I’ve heard of a brand faking itself. Genius.
They must have been giggling into their cornflakes for weeks.