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logo_green_1As spotted over on marketing blog This has to my favourite piece of marketing from a fashion brand for the year. We’ve featured Love Jozi a couple of times – big fans.  The brand recently launched a spin-off label called Luv Jozi made to look like a cheap Chinese rip-off of the original – supported with a great photo shoot and website. It seems like a lot of Love Jozi fans were take in and even leapt to the brands defence. This is the first I’ve heard of a brand faking itself. Genius.

They must have been giggling into their cornflakes for weeks.


img_0029I have a bit of a t-shirt obsession so this is right up my street. And this is an interesting piece of marketing that again uses an art gallery context for showing off fashion/design this time by local designers creating limited edition t-shirts for aking (Cape based rock band).The t-shirts were displayed at the Kunst House recently and will be on show at Vide coffee shops for a month before being sold in Levis stores (as usual both of these brands are ahead of the curve when it comes to cool marketing).

Many thanks to Waldo of the Be Kind Collective for sending me the pics (his is the one with the crow).




The original Boudicca was a fierce British queen who liked getting rough with Italians (Romans in those days). An apt name for a modern day fashion label then… The more fashionable parts of the blogosphere are all a buzz over their latest launch a fragrance based on the concept of invisible ink called Wode. That is when you spray it on its bright blue but the colour quickly disappears. Wode (as any British school kid should be able to tell you) is the blue war paint warn by the British queen and her hairy entourage of ruffians when they rode off to war. There is a certain kind of (hipster) person that will rush out and buy this for their girlfriend just for the sheer giggle of it. What a mess. I love it.

Via the JC Report

I came across Creative 30 on PSFK its a (PR) campaign initiated by Volvo (in partnership with Vice Magazine, The Independent and Yahoo) to find the UK’s top 30 emerging creatives. Interesting that they didn’t stick with one discipline and I think this is a real trend at the moment: creatives being considered “creatives” first (as apposed to “designers” or “musicians”). I also really like the use of video in the site. Its a cheap and simple format but because the interviews with each finalist are shot in their home there is a really nice personal feel to them. Visit the Creative 30 site to check them out.

Now it’s quite common for those new to South Africa to get a bit confused about what to wear (been there…) but most people at least read the first couple of pages of some guide book before visiting (let alone opening a store here). One of the first things the guide books tell you is if you’re coming from the northern hemisphere you need to keep in mind that the seasons are in reverse. So to spell it out, your autumn is our spring. So Burberry, dear Burberry, what happened? This offending ad above was in the September issue of Elle: note the leaves on the ground the slight fashion shiver, the rather nifty coats. This is a symptom of something the fashion industry just can’t get their heads round: how to deal with the southern hemisphere. I mean we’re online, we read the blogs, we’re not going to be fobbed off with being a season behind (even those photos of Agness Deyn and friends were real pretty) and uh we’re going to laugh at you if you give us winter adverts like the above when we’re dusting of the flip flops and planning the first braai of spring.