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New Delhi based Manish Arora is always a treat for his dreamscape couture. Indian designers have a headstart given the countries heritage of craftsmanship but Manish I think is fair to say has blown the doors open for a new school of Indian futurists that have fused traditional and contemporary skills. I think SA can certainly learn something from how Indian fashion has gatecrashed the global fashion party.

Also worth noting is his Fish Fry collaboration with Reebok India (see video at the bottom of this post). I guess his strategy is to use avant garde collections as a brand building exercise which allows him to do more commercial activity (he’s also just launched a make-up collection with MAC).

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India produces some great designers and I think the South African fashion industry could learn alot from how they’ve marketed their fusion of traditional influences and avant garde creativity. Slightly off topic once more but the work of Manish Arora is amazing – kind of the Clive Rundle of India.