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Ifashion has a post by Milisuthando Bongela from Flux Trends on the rise of video presentations via the internet of collections. Its an interesting thought that fashion designers have also figured out that they can sell directly to consumers via the web and save costs substantially. However I don’t think we should be writing the obituary for the fashion week just yet. If anything fashion weeks are expanding – certainly we can see this locally but also there is pressure on the major fashion weeks to also expand particularly in the US. I think what we’re more likely to see is online presentations happening alongside Fashion Weeks rather than replacing them completely. There is a huge difference after all between seeing something in real life and in a small screen on your desktop.

Listening to a couple of the interviews with buyers on the Vogue podcast it was interesting to hear how many of them mentioned they go and check out video and photos online after the shows (one mentioned she’d stopped taking notes completely as she can just hop onto Really though the fashion set may whinge about treking to all the fashion weeks every six months, but try and get them to cancel their international jaunts round New York, Paris, London and Milan and I suspect you’ll have a riot.

I certainly agree that all the online coverage of fashion weeks and new collections is democratising fashion – which previously kept fashion weeks locked behind closed and carefully guarded doors. Maybe the real threat to fashion weeks is rather that consumers will like the collections they view online so much they won’t want to wait for the season to come around and will nip down to a savvy retailer like Zara to get hold of the looks sooner. I think its also worth mentioning that as online becomes a more important platform for the industry there is also a similar migration happening in the media – as a legion of bloggers (some journalists some not) ofter instant analysis. As much as some designers might like to  there is no bypassing the media in the internet age if anything there is more comment.

The video at the top is from Viktor & Rolf which is interesting but not universally adored see the New York Magazine’s review… Viktor & Rolf’s Online-Only Spring 2009 Show Premieres


I came across Creative 30 on PSFK its a (PR) campaign initiated by Volvo (in partnership with Vice Magazine, The Independent and Yahoo) to find the UK’s top 30 emerging creatives. Interesting that they didn’t stick with one discipline and I think this is a real trend at the moment: creatives being considered “creatives” first (as apposed to “designers” or “musicians”). I also really like the use of video in the site. Its a cheap and simple format but because the interviews with each finalist are shot in their home there is a really nice personal feel to them. Visit the Creative 30 site to check them out.

New Delhi based Manish Arora is always a treat for his dreamscape couture. Indian designers have a headstart given the countries heritage of craftsmanship but Manish I think is fair to say has blown the doors open for a new school of Indian futurists that have fused traditional and contemporary skills. I think SA can certainly learn something from how Indian fashion has gatecrashed the global fashion party.

Also worth noting is his Fish Fry collaboration with Reebok India (see video at the bottom of this post). I guess his strategy is to use avant garde collections as a brand building exercise which allows him to do more commercial activity (he’s also just launched a make-up collection with MAC).

You can find some cool little video tours of some of the top fashion stores in Paris over on Fubiz. The stores include Colette, Lazy Dog and Surface To Air and these are the places retailers from around the world send the scouts/spies to hunt for store design ideas and other trends.

via PSFK

Ah YouTube saviour of lazy bloggers everywhere – we salute you. This is a selection of clips from Cape Town Fashion Week. Most of these chaps i’ve mentioned already.

Oh look i’m off topic again. But I simply must point you in the direction of ShowStudio’s Fashion DJs project who can give a lesson to us all in putting the F.U.N into Fashion. Kind of an underground hipster version of Fashion Rocks but not quite. Being an ex-hipster DJ myself (I still kind of miss playing Bobby O and Divine to the fashion kids in London) I eat this stuff up for breakfast.

Wayne at Silver Bullet (the guys that film the AFI fashion weeks) has posted some highlight clips from a couple of the Durban shows. As well as these you can also check out some clips from previous fashion week’s on his YouTube channel Waynesilverbullet’s Videos

Another video picked up as part of that Nike project (damn!). This  time its a short clip from what i assume is a longer documentry on Sibu – crazed fashion visionary dude from Soweto. Shot by (the effortlessly cool) Suede from MTV Base. Hope they’re not making this all up…