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I have a bit of a t-shirt obsession so this is right up my street. And this is an interesting piece of marketing that again uses an art gallery context for showing off fashion/design this time by local designers creating limited edition t-shirts for aking (Cape based rock band).The t-shirts were displayed at the Kunst House recently and will be on show at Vide coffee shops for a month before being sold in Levis stores (as usual both of these brands are ahead of the curve when it comes to cool marketing).
Many thanks to Waldo of the Be Kind Collective for sending me the pics (his is the one with the crow).
Are you between 18-25 and a graphic design hotshot? Do you know one of these individuals. If you do then you should know about their graphic design competition to illustrate the front flap of a wine cooler bag they’re making later this year with eco-fashion company GIVE-IT-BAG. These are their words:
Help us finish the design of our limited edition eco-bags and win yourself a R10,000 voucher to purchase any Apple product of your choice.
To celebrate 90 years in the wine business KWV has partnered with eco-fashion company GIVE-IT-BAG to make a limited edition wine cooler. We’re now calling all graphic wunderkinds and mouse wielding hotshots to design it into perfection.
The theme for the design is “Inside KWV” and is limited to a size of 28cm x 45cm (vertical) printed in two colours of your choice.
For details on how to enter go to the Inside KWV Blog.
That is all.
As you were.
Ok, i’m in two minds on how to approach writing about Springleap. On one hand I’m really excited that someone has launched a website like this for South Africa. On the other it is basically Threadless for locals – and i’m a bit bored of carbon copies of international web business ideas. Also, and correct me if i’m wrong here, but a R2 royalty doesn’t sound like alot for the designer if the t-shirt costs R183?
The concept is that graphic artists etc submit T-shirt designs and the most popular ones get made and sold. As a business they could be onto a winner as Threadless is ridiculously popular on a global scale.I’m going to put my cynicism aside and come down on the side that this is a good thing as what really matters is the designs are local (and mostly rather good) and the site is slickly put together. They also don’t hide that Threadless was the inspiration (see release below) so that’s kind of fair enough.
What i’ll be interested in seeing is if it develops along its own creative path or just stays content to shadow Threadless.
This is their press release:
Design meets online
Launched on 20 February 2008, Springleap is SA’s newest addition to groundbreaking Internet companies taking the online community by storm. Loosely categorized as a social media come online retail outlet, Springleap invites visitors to the site to submit their T-shirt designs and win if their design is voted for by the burgeoning Springleap community.
Proudly Mzansi, Springleap aims to uplift and empower South Africans from the ground up. “We offer artists, designers and people with something to say the opportunity to be publicly showcased. Call us a gallery without walls if you like, but what better way to get known than to have your designs emblazoned on a t-shirt?” says Eran Eyal.
Once you’ve joined the Springleap community, you can create your own profile; upload, vote and list your favourite designs; comment and respond to what others are saying about the latest entries or celebrity duals and update your status – similar to Twitter and Facebook.
Each month a winner is chosen based on the highest average community rated score for a design. The winner, plus 19 runners up, will see his/her design printed on high quality slim cut t-shirts that can be ordered via Springleap.com or bought at one of Springleap’s exclusive partners eSquared in Durban and Cape Town or at Big Blue in Rosebank, Irene and Kalkbay for the first 30 days. Thereafter the t-shirts will be available via local resellers who, once approved, will be able to log into Springleap.com and order the desired number of t-shirts they require based on the demand from their target market.
Says Eric Edelstein: “For us empowering designers is fundamental to Springleap’s ongoing success. For each t-shirt we print the winning designer will receive a R2 royalty and the runners-up a R1 royalty. This also applies to all reprints of t-shirts which, depending on fan demand, could earn designers some unexpected yet deserved income. Having your art showcased in a public domain and getting paid for it to boot, is what is so exciting about this venture.”
With some sought after prizes and unavoidable fame up for grabs, Springleap really is going all out to showcase its winners. With each Springleap t-shirt you buy you receive a postcard featuring the design plus the designer’s bio, a bookmark showcasing all the other designs of the month – in case you decide to buy another T-shirt for your collection – and your t-shirt, featuring the designer’s name on the back. And if you’re truly a fan, you will most likely want to order a limited edition poster featuring your favourite winning design.
T-shirts will cost R183 inc. VAT and courier costs. Anyone can submit a design or join the community and best of all, it’s free!
We wrote about Doktor and Misses a week or two back. The good news for Capetonians is their T-shirts are going to be at the WITW Design Studio on Hope Street as well as a whole bunch of other fashion and design stuff. Launches this Thursday 26th June at 6PM. Count me in.
Note the date correction (oops sorry about that)!
PSFK did a post this week on Love Jozi. Love Jozi is primarly a T-shirt brand based in Johannesburg (duh). I’m not spectacularly in love with the t-shirts themselves but the website and photography the brand uses is amazing – love the lo-fi street approach to the photos. The website also has a cute Facebook style status update for the city of Joburg which is a nice touch. Also worth a mention is their collaboration with Shoote to make some wallpaper (the proper stuff you put on walls not the pic of Paris Hilton on your desktop…).
YDE are on the hunt for the latest batch of fashion miscreants to join their merry band. The competition is easy enough, submit storyboards, fabric and technical drawings and you could get on the rails at YDE plus R10000 of assistance. They’re after one menswear and one ladieswear designer. This is what they say:
Young, up-and-coming fashion talent are invited to enter the YDE Designers Competition. Submit your designs and a proposed business plan to stand the chance of winning an opportunity to have a limited range available in YDE stores as part of the RISING TALENT initiative. In addition, the winning ladieswear and menswear designers will each receive R10 000 worth of assistance to start a small commercial collection within YDE.
WHO CAN ENTER?
The competition is open to all ladieswear and menswear fashion designers 18 years or over.
HOW DO YOU ENTER?
Submit designs for a collection of 8 – 10 garments. This must be a comprehensive range across tops and bottoms for summer 2008
Suggested design themes:
Ladieswear design themes: Ethnic Quirk; Floral Fantasy; Love and Peace; Grecian Goddess.
Menswear design themes: Punkadelic, Farmer Boy, Space Odyssey, Lead singer.
WHERE DO YOU ENTER?
Entry forms will be available in YDE stores and online at www.yde.co.za.
Closing date for entries is Monday 7 July, and finalists will be notified telephonically by Monday 21 July.
Not sure what’s going on here but I like it. Ellomennopee is a design/fashion/art/whatever label done by someone called Tempest Van Schaik (dubious that’s your real name young lady…). This is what she says about herself:
Ellomennopee (pronounced LMNOP) is my general freelance artsy-fartsy label, and encompasses everything from art exhibitions to flyer and poster design, stylist work, album covers, murals, jewellery, illustrations and magic potions. I have a particular fondness for character design, which is evident in most of my work. The name Ellomennopee is an ode to the nostalgia of childhood’s alphabet song, when it is sung before the knowledge of an alphabet exists.
My name is Tempest van Schaik, and I’m a student of Electrical Engineering at Wits University, where I previously completed my degree in Biomedical Engineering. So although I don’t know the secret hand-shake of design’s who’s-who, I do know how to build an electrocardiogram and keep the cerebellum in-tact when removing a human brain!
You can join her Facebook group here.
I like converse almost as much as i like DMs. Back in the day if you couldn’t afford Doc Martens then you went for these fellas. They’re cheap and just as easy to draw on. In fact they’re dirt cheap but somehow incredibly cool. I think I decided they were the shit after watching Sonic Youth wear them (back when they were actually young… uh a while ago). Anyway the point is they’re also running a design competition. I’m starting to suspect this all a cheap ploy by shoe brands to avoid paying their own designers but i’ll go along with it.
Weird but something about the Converse Trace Your Lace blog (where you’ll need to go to enter…) feels a bit off the mark. I don’t mind the global ad campaign thats being plastered everywhere including the blog – but isn’t it kind of missing some localisation? I mean these things are pretty much township hipster unifrom and adored by millions of cool kids that any other brand would kill to have as fans and yet this somehow isn’t coming across. Maybe Converse HQ should stop mailing out images of white skatekids for a change and come and shoot in South Africa – the local Converse kids are infinitely cooler.
There’s nothing new about customising Doc Martens. Why back in the day I gave mine a splendid Daisy and James motif (if only i’d kept them dammit). Of course back in the 1890s we didn’t have the internet or sites like Threadless and Etsy for brands to nick ideas from. Slight dig aside i love this – what would be even more awesome if you could order any design you liked from them. Can’t have everything I guess. And listen i’ve been saying this since last year DMs are coming back in a big way. Be ahead of the curve and get yours now.
The finale of the Triumph Inspiration Awards featuring all the finalists and some audience reactions.