The original Boudicca was a fierce British queen who liked getting rough with Italians (Romans in those days). An apt name for a modern day fashion label then… The more fashionable parts of the blogosphere are all a buzz over their latest launch a fragrance based on the concept of invisible ink called Wode. That is when you spray it on its bright blue but the colour quickly disappears. Wode (as any British school kid should be able to tell you) is the blue war paint warn by the British queen and her hairy entourage of ruffians when they rode off to war. There is a certain kind of (hipster) person that will rush out and buy this for their girlfriend just for the sheer giggle of it. What a mess. I love it.

Via the JC Report