I came across Creative 30 on PSFK its a (PR) campaign initiated by Volvo (in partnership with Vice Magazine, The Independent and Yahoo) to find the UK’s top 30 emerging creatives. Interesting that they didn’t stick with one discipline and I think this is a real trend at the moment: creatives being considered “creatives” first (as apposed to “designers” or “musicians”). I also really like the use of video in the site. Its a cheap and simple format but because the interviews with each finalist are shot in their home there is a really nice personal feel to them. Visit the Creative 30 site to check them out.

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