I love Gareth Pugh. He’s the perfect illustration of why the UK and London Fashion Week (despite the fact he’s showing at Paris thanks to a french award) is so important to the global fashion machine. His first shows were way out there avant garde frolicks but this collection shows what happens when that creative spirit is distilled into something wearable (uh comparatively with his earlier shows). If it wasn’t for designers like Gareth we’d all have to be content with the same old evening gown/pageant frocks certain SA designers seem to think is the only real fashion. Which would be a terrible bore. The collection was kind of Elizabethan England meets Tron in stark black and white. As Susie almost says over at Style Bubble it was London only super slick.

See also:

Pugh: Futurism in a drowned world (IHT)

Gareth Pugh on Style.com

Gareth Pugh s/s 2009 gallery on WWD.com

Advertisements