The Baileys Trunk Show is an event I’m currently helping to put together. The idea in a nut shell is a pop-up fashion store but to create an atmosphere more like a gallery or art installation. It will take place for one day only at Art Extra in Joburg next month (see below for how to attend spaces are limited so register early if you want to come along). I’ll be doing a few more posts on this as we get closer but for now i’ll also add that visually we’ll be exploring the theme of the original trunk shows (which the pop-up store trend is a modern version of). Join the Baileys Trunk Show facebook group for more info.

This is the press information:

Baileys, the world’s no 1 selling cream liqueur, has collaborated with some of South Africa’s most talented emerging fashion designers to create the Baileys Trunk Show, a temporary exhibition and retail space. The event provides an exclusive opportunity for the public to talk to designers about their work and purchase selected items from their newly launched 2009 summer collections. 

The first Baileys Trunk Show will take place on the 11th of October at the Art Extra gallery in Craighall Park where the designers work will be exhibited in a uniquely crafted pop-up store, a new trend in South Africa of highly stylized and temporary retail spaces. A Baileys bar will also provide a suitably stylish accompaniment. 

Designers taking part in the inaugural Baileys Trunk Show in Johannesburg include: Maya Prass, Fundudzi, Thula Sindi, Stiaan Louw, Mzansi Designers, and Abigail Betz. They will also be joined by innovative eco-fashion label, Carbon de Afreeque, which utilises recycled materials, such as advertising billboards made from PVC, to create high fashion products such as clutches, totes, laptop holders to wine coolers. They have also extended their offering to eco-furniture pieces from ottomans to a chaise longue all upholstered in PVC billboard material. 

All of the designers represent the best in internationally competitive South African fashion design with many of them showing work overseas. Most of the designers will be presenting work fresh from the catwalks of South Africa’s various fashion weeks (held in July and August) and this will be one of the first opportunities for the public to buy their new collections.

 Baileys National Brand Manager, Lauren Jones, says, “The Baileys Trunk Show is an innovative new way to connect with our style conscious consumers whilst at the same time championing independent South African fashion. The designers we have collaborated with to create the first event each have a uniquely creative approach to producing design excellence and were chosen to match the style originality and premium quality of the Baileys brand.”

 The Baileys Trunk Show is free to attend, however in order to retain an intimate environment space is strictly limited and those wishing to attend should register by sending an email to baileystrunkshow@atmosphere.co.za (in the event of over subscription those that responded first will be registered as a priority). Further information on the event and designers collections will be sent via email after registration.

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