Marketing a fashion brand isn’t so hard and yet i can’t understand why local fashion brands are so dull, dull, dull (there is much more to life than being stuck booking billboards and magazine spreads) . As mentioned in my Loeries post Levis are one of the few brands consistently doing cool stuff in South Africa. Hugh Mcleod (patron saint of bloggers) has a great marketing mantra “if you want to be a cool brand you’ve got to do cool shit” if you’re a marketing/pr student drop out and rather just repeat that to yourself every morning. He also adds importantly “Oh yeah, and you’re not the one who gets to decide what’s cool or not…” which should be tattooed on the hands of all marketing types and brand managers.
Anyway i think this is fun: