This event will be held (independently) alongside Virgin Mobile Cape Town Fashion Week. If you’re a designer it’s not too late to get involved contact The Runway to find out more. You can also join the newly launched Facebook group here and follow developments on Style Guide Cape Town. No doubt i’ll also do some posts in the run up.

The Baileys Fashion Weekend is based on events like the London Fashion Weekend and the pop-up store trend and is set to be a fun addition to the buzz around fashion week.

The press release:

Baileys®, the world’s no 1 selling cream liqueur, has partnered with The Runway and personal stylist Robyn Cooke, to become the headline sponsor of The Baileys Fashion Weekend, a first of its kind fashion event taking place on 16-17th August 2008.
The Baileys Fashion Weekend guerrilla store will open for two days only during the culmination of Virgin Mobile Cape Town Fashion Week, selling the work of leading South African designers in a stylish and relaxed environment. The guerrilla store trend is a global phenomenon and this is the first independent event of its kind to be held alongside a South African fashion week.

Confirmed designers and brands to date include Gavin Rajah, Give-It-Bag, Catherine Moore, Coast & Koi and selected designers from Portfolio amongst others. As a perfect accompaniment to the fashion the Baileys bar will be serving Baileys over ice to visitors and DJs will provide a suitably stylish soundtrack.

“The Baileys Fashion Weekend takes South African design from the ramps to our consumers’ wardrobes. Whilst Fashion Weeks present future trends to the industry the Baileys Fashion Weekend will bring South African style to the public in one place. With the profits from the door going to Unicef this is also an opportunity to support a great cause. This event provides an excellent platform for both established designers and young talent to interact and sell to style conscious and discerning shoppers,” said Lauren Jones, Baileys National Brand Manager.

There is a small entrance fee of R25 for visitors to the event and 100% of the profits from the door will be donated to Unicef. In addition a fashion-amnesty will be run at the same time where people can bring along spare clothes to the store – these will all be given to those in need throughout the Western Cape.

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