Topshop add an extra brownie badge to their fashion 2.0 credentials with their Topshop Fashion Fix application for Facebook. Topshop are the first retailer i’ve come across to create a Facebook app and it currently attracts just under 1000 users a day (this stat is taken from Facebook).

It’s suitably simple (given it’s aimed at the Twitter generation and they have an attention span of nano seconds) with 8 items chosen by buyers loaded up each week. Users get to vote on whether they like or loathe the item and can compare notes with their buddies that also have the application.