Today I point you in the direction of PSFK who alert us to the return of Hypercolour T-shirts. Don’t know if i’m showing my age but I remember these the first time round with fond memories. For the kids they change colour with body heat – and its an excuse for friends/strangers to put there hands all over your chest (appealing to some).
You can see an informative video here.
What makes them extra specially great is that American Apparel came up with the cunning idea of bringing them back. Shame you can’t AA in SA yet – another baffling mystery.
Also worth a visit is the AA blog. Ah if only all stores were as mindblowing right in everyway as American Apparel. Take notes!