Watching Kimora: life in the fab lane has the same kind of appeal as rubber necking a road accident. She’s an outrageous ego maniac, that swings between bullying her staff and smothering them with the kind of affection usually reserved for poodles – and yet she is strangely loveable (if you send me an email i’ll tell you which Cape based designer she reminds me of as long as you promise not to tell him). Maybe its because she gets away with saying all the things the rest of us just think. So it’s nice that her Baby Phat label (and Phat Farm) will soon be on our shores thanks to these chaps Urban Luxury Brands.

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