There’s nothing new about customising Doc Martens. Why back in the day I gave mine a splendid Daisy and James motif (if only i’d kept them dammit). Of course back in the 1890s we didn’t have the internet or sites like Threadless and Etsy for brands to nick ideas from. Slight dig aside i love this – what would be even more awesome if you could order any design you liked from them. Can’t have everything I guess. And listen i’ve been saying this since last year DMs are coming back in a big way. Be ahead of the curve and get yours now.