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So i’m back from Joburg and the Baileys Trunk Show. An interesting experience that involved setting up and running from scratch a pop-up store in a gallery space tucked away in Craighall. Baileys is a client of Atmosphere (where I work) and the idea behind it was to create a brand building event but one that offered a genuinely interesting and different experience (rather than just handing out free drinks at some bar for example). I still think the pop-up store is pretty new to South Africa, and maybe its a bit difficult to get for some (this being a mall obsessed culture). But the designers took around R30,000 (from about 150 visitors) in total over the day so I think this shows its useful for designers (assuming they have a brand paying for the set-up and publicity that is). Here are some of the pics from the event:
This is Irvan from Carbon De Afreeque talking to the crew from African Couture. Certainly their bags were one of the most popular items at the event. The concept behind their company is that they make bags and other objects (lamps and furniture for example).
The blues bloggers (that’s me in the “shop local” t-shirt) and angie from ifashion (who actually is an editor not a blogger but it sounds good).
All of the designers had spaces made from vintage wardrobes and trunks. The whole thing was beautifully styled by Chrisna de Bruyn and her team to mix the contermporary design and gallery setting with vintage pieces inspired by the original era of trunk shows. If you want Chrisna’s details please email (firstname.lastname@example.org) as she did an amazing job. The pic above is the space made for Maya Prass.
And this was the area used for Abigail Betz who has just moved from Parys to Joburg where she’s opening a boutique. I’m obssesed with the big gilt mirror next time i have R10,000 spare (2018 maybe) i’m so getting one.
This weekend I’ll be in Joburg for the Baileys Trunk Show (come and say hello). The event takes place for one day only and features a number of SA designers. It’s being held at Art Extra in Craighall Park and the event plays with a couple of ideas. The pop-up store trend is an obvious one but we called it a Trunk Show rather because we wanted to play with the theme of the original trunk shows (which were effectively pop up stores under a different name). The idea is designers would take their collection (in trunks) to cities away from their home base and sell their work to local clients. Each designer will have their own uniquely designed space at the gallery to sell their work from and there will be a social area around the Baileys bar.
Mad About House (furniture)
Carbon de Afreeque (bags/furniture)
If you want to come RSVP via the Facebook Group or send an email to email@example.com
The Baileys Trunk Show is an event I’m currently helping to put together. The idea in a nut shell is a pop-up fashion store but to create an atmosphere more like a gallery or art installation. It will take place for one day only at Art Extra in Joburg next month (see below for how to attend spaces are limited so register early if you want to come along). I’ll be doing a few more posts on this as we get closer but for now i’ll also add that visually we’ll be exploring the theme of the original trunk shows (which the pop-up store trend is a modern version of). Join the Baileys Trunk Show facebook group for more info.
This is the press information:
Baileys, the world’s no 1 selling cream liqueur, has collaborated with some of South Africa’s most talented emerging fashion designers to create the Baileys Trunk Show, a temporary exhibition and retail space. The event provides an exclusive opportunity for the public to talk to designers about their work and purchase selected items from their newly launched 2009 summer collections.
The first Baileys Trunk Show will take place on the 11th of October at the Art Extra gallery in Craighall Park where the designers work will be exhibited in a uniquely crafted pop-up store, a new trend in South Africa of highly stylized and temporary retail spaces. A Baileys bar will also provide a suitably stylish accompaniment.
Designers taking part in the inaugural Baileys Trunk Show in Johannesburg include: Maya Prass, Fundudzi, Thula Sindi, Stiaan Louw, Mzansi Designers, and Abigail Betz. They will also be joined by innovative eco-fashion label, Carbon de Afreeque, which utilises recycled materials, such as advertising billboards made from PVC, to create high fashion products such as clutches, totes, laptop holders to wine coolers. They have also extended their offering to eco-furniture pieces from ottomans to a chaise longue all upholstered in PVC billboard material.
All of the designers represent the best in internationally competitive South African fashion design with many of them showing work overseas. Most of the designers will be presenting work fresh from the catwalks of South Africa’s various fashion weeks (held in July and August) and this will be one of the first opportunities for the public to buy their new collections.
Baileys National Brand Manager, Lauren Jones, says, “The Baileys Trunk Show is an innovative new way to connect with our style conscious consumers whilst at the same time championing independent South African fashion. The designers we have collaborated with to create the first event each have a uniquely creative approach to producing design excellence and were chosen to match the style originality and premium quality of the Baileys brand.”
The Baileys Trunk Show is free to attend, however in order to retain an intimate environment space is strictly limited and those wishing to attend should register by sending an email to firstname.lastname@example.org (in the event of over subscription those that responded first will be registered as a priority). Further information on the event and designers collections will be sent via email after registration.
Another one of my favourite collections from Cape Town Fashion Week, as always, was Maya Prass. Very recognisable as her work with thoughtful approach to colour, loose fabrics and floral graphic prints. Loved the balkan music and style which included accessories by Missibaba.
See also Feel The Love in the Mail & Guardian
As I mentioned the SA Fashion Week line-up the other day it’s only fair to mention Virgin Mobile Cape Town Fashion Weeks. The first day seems to be entirely new designers and some names from the old school frock design crowd are absent (and not to knock them at all but some just didn’t belong at a fashion week). So should be interesting. Also absent are the Joburg designers (the idea is to make it a local designer event I assume), a shame really as I can’t make Joburg Fashion Week and also showing at Cape Town is a good way to extend reach out of Gauteng for them. Not sure if the limit on local designers is going to work in the longrun but looking forward to it and it will be interesting to see what Virgin Mobile bring to the whole thing.
Wednesday 13th August
19h15 Freshwear / Goat Clothing
20h30 Sway / Doreen Southwood
21h30 Tart / Malikah Hajee & Shukrie Joel
Thursday 14 August
19h15 Gavin Rajah
20h30 Hip Hop
21h30 Stiaan Louw
Friday 15 August
18h00 Rocketfuel / Trigger
19h15 Craig Port
Saturday 16 August
18h00 Love Water Love
20h00 Maya Prass
21h30 Virgin Mobile Finale Show
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