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I do like it when people send me stuff to cover rather than having to spend time hunting it down myself. Especially when it’s stuff I haven’t come across yet, like these cheeky rascals from Fraternity of Cape TownCapestreets, or FOC (fnar fnar) as they prefer to be called .
The Fraternity of Capestreets cc is a brotherhood representing freedom of expression and exclusivity.
We aspire to create exclusive urban streetwear which is more than an item of clothing but a billboard that allows you to express your attitude.
The attitude is one of not conforming to society’s norms and stereotypes but rather challenging them, and breaking down boundaries to reach all cultures, cities and suburbs.
They also like uh pawn apparently:
Have you ever noticed that the pawn is the most underrated piece on the chess board? You would think that as the majority, the pawn should be running the game!
We feel that the pawn is a very powerful symbol. It represents the underdog, the regular man on the street. It teaches us patience and determination because the pawn can even overcome the king if he bides his time and plays the right moves.
The pawn comes from humble beginnings but is always aware of an opportunity to rise up and better himself. Each move is a lesson as the pawn moves steadily forward, never doubting, never looking back. We have all felt like the pawn at times when we are judged, overlooked and underrated.
But we are inspired by the knowledge that every pawn has its day.
Marketing a fashion brand isn’t so hard and yet i can’t understand why local fashion brands are so dull, dull, dull (there is much more to life than being stuck booking billboards and magazine spreads) . As mentioned in my Loeries post Levis are one of the few brands consistently doing cool stuff in South Africa. Hugh Mcleod (patron saint of bloggers) has a great marketing mantra “if you want to be a cool brand you’ve got to do cool shit” if you’re a marketing/pr student drop out and rather just repeat that to yourself every morning. He also adds importantly “Oh yeah, and you’re not the one who gets to decide what’s cool or not…” which should be tattooed on the hands of all marketing types and brand managers.
Anyway i think this is fun:
Just this morning I mentioned Vogue Italia’s “Black” issue well Jourdan Dunn, one of the cover girls of that issue will be walking the ramps at this year’s Virgin Mobile Cape Town Fashion Week. She’s 17 and was discovered at Primark (the discount shopping store) you can decide for yourself whether she is the new Naomi Campbell at fashion week (or keep an eye out in Mr Price maybe).
For more on Jourdan Dunn have a look here:
This event will be held (independently) alongside Virgin Mobile Cape Town Fashion Week. If you’re a designer it’s not too late to get involved contact The Runway to find out more. You can also join the newly launched Facebook group here and follow developments on Style Guide Cape Town. No doubt i’ll also do some posts in the run up.
The press release:
Confirmed designers and brands to date include Gavin Rajah, Give-It-Bag, Catherine Moore, Coast & Koi and selected designers from Portfolio amongst others. As a perfect accompaniment to the fashion the Baileys bar will be serving Baileys over ice to visitors and DJs will provide a suitably stylish soundtrack.
“The Baileys Fashion Weekend takes South African design from the ramps to our consumers’ wardrobes. Whilst Fashion Weeks present future trends to the industry the Baileys Fashion Weekend will bring South African style to the public in one place. With the profits from the door going to Unicef this is also an opportunity to support a great cause. This event provides an excellent platform for both established designers and young talent to interact and sell to style conscious and discerning shoppers,” said Lauren Jones, Baileys National Brand Manager.
There is a small entrance fee of R25 for visitors to the event and 100% of the profits from the door will be donated to Unicef. In addition a fashion-amnesty will be run at the same time where people can bring along spare clothes to the store – these will all be given to those in need throughout the Western Cape.
I’m not trying to be politically correct with these two links but I think it’s interesting how The Guardian (UK)and it’s Sunday version The Observer (and Vogue, however if you go to their website of the 12 models featured on the home page none are black) are making an effort to cover more multicultural fashion stories. Is this a new fashion media trend? Has the publishing world just figured out that it’s not just white people with money to spend on fashion. Good work team!
Article on a Muslim blogger championing funky head scarves: The Hijab Goes High Fashion
Jana Kossaibati, whose blog, Hijab Style, claims to be the UK’s first style guide for Muslim women, says women are getting more experimental. “Muslim girls are very conscious of the way they dress. When you wear a headscarf you stand out as a Muslim, so what kind of message are you also sending out if you look drab or messy?” Kossaibati started her site because there wasn’t another like it in the UK, “but since it began 10 months ago a lot of others have appeared,” she says.
Although older Muslim women often choose a style of headscarf that reflects their cultural heritage, younger women are mixing techniques from all over the Muslim world with newly created styles to complement Western clothes.
And also on a multicultural tip: Fashion World Stunned by Vogue For Black
It’s nearly August, the retail fashion industry is in an uneasy slump, and summer issues of women’s magazines are gaunt for want of advertising. Yet in the past four weeks, the ‘black issue’ of Italian Vogue has caused such a phenomenal demand at news-stands in Britain and the United States that Condé Nast, the publisher, has rushed to reprint and distribute 40,000 more copies.
The explosive content of what, by any standards, is a small-circulation magazine with an average monthly sale of 109,000, is now being spoken about as a cultural watershed in fashion. With the next show season six weeks off, its influence might finally end the ‘white-out’ that has come to dominate catwalks and magazine pages.
The Mzansi Designers collective work with recent graduates to hone their collections and business skills – which is a noble cause. Their designers often go down the afro-chic route (which i’m not a huge fan of unless you can do something different with it like Stoned Cherrie or Sun Goddess) so not so interested in it. However quite like this just for the bold use of blocky primary colours. Not sure who the actual designer is though.
Machere’s collection is a good example of what the Joburg party girls are wearing: glam, full-on, shiny and just a little bit trashy (kind of Julien Macdonald, thinking about it he should sell down here). The quality street wrapper look is also always a winner…
The Joburg crowd also adore David Tlale, his collection is pretty fierce, meaning his frocks look like they’ll eat your soul. You’ll have to have quite a personality to compete with this outfit but think the afro-goth thing is interesting. I kind of like how full-on Joburg fashion can be – perfectly encapsulates the city’s attitude.
David’s odd piece of menswear is OTT and utterly fabulous (if you’re snoop doggy dog).
Ok so i’m at the Loeries not Joburg Fashion Week but i’m staying in touch with the pics and the occasional bit of gossip filtering through from the north. One of the things you quickly realise at the Loeries is that you can tell exactly what job people do and where they do it from how they’re dressed. Example if you’re a creative you pretty much have to wear a straw trilby, high impact graphic t-shirt, jeans and a jacket (a thrift store tuxedo one preferably).
What was pretty shocking is the lack of fashion brands winning awards. Just confirms what I know already that local fashion retailers (with a few exceptions like Levis) are terribly dull with their marketing. Another exception is Nike who won two well deserved awards for their pop-up store (created by Trigger) – this was an excellent and inspirational campaign (although still think they could have got more publicity out of it). Bumped into Malcolm and Christian from KlukCGdT at the awards – they’re in an ad for Sanlam SA Fashion Week that’s up for an award apparently.
Ever had those days where you just wished you’d phoned your homies up first just to check what they were going to wear? I mean you all like Ama Kip Kip, hip hop hoodies and uh skirts kilts… there is the off chance of a horrendous fashion week faux pas here.
This was a present from my fashion blogger nemesis Robyn (competition is pretty fierce in the blog community I can tell you) just to rub it in that she’s at Fashion Week and I’m stuck going to the Loeries (i should be packing right now).
But seriously thanks Robyn – this made my day.
I’ve moved. You can now find me blogging at Underfield
I’m really not sure I should be encouraging this type of thing but you’re all adults and capable of making your own decisions about right and wrong. I’m talking about Karl Lagerfeld’s Guide To Life. I guess this keeps the kids of the streets. A brief sample:
I went to a party last night.
In this place called ‘New Jersey.’When my driver told me where we were going, I was intrigued. Was it a new restaurant? Perhaps an old warehouse-turned-art venue? Maybe someone retrofitted that awful Rocco DiSpirito restaurant and made it not-so-demode?It turns out that it is a whole state. A state.
I only stayed for 6-and-a-half minutes. I usually stay at functions for 15, but the crowd was unbearable. They were comprised mostly of this ‘hipster’ type. You know, the people who want to look like they never shower, do copious amounts of heroin and rummage through the bins at the Salv.. Slav.. Slavatinon Army? I don’t know how to say those words. I just gagged a little.